Notre Dame of Maryland University transforms women and men into leaders who change the world. With more than 100 years’ experience providing an innovative Catholic education grounded in mindfulness of the world around us, we promote intellectual and professional excellence in tandem with service to others.
Notre Dame of Maryland University (NDMU), a private Catholic institution located in Baltimore, Maryland, invites applications and nominations for the Vice President for Enrollment Management & Marketing position. The vice president serves as the University’s strategy and implementation leader on all matters related to enrollment and has ultimate responsibility for developing, leading and managing a comprehensive enrollment program that incorporates best practices in undergraduate, adult, transfer, and graduate recruitment, admissions, financial aid and enrollment marketing. This is an exciting opportunity for an experienced enrollment management professional with a proven track record of success to strategically develop and execute an innovative enrollment management plan targeting a broad spectrum of student cohorts.
NDMU offers distinctive undergraduate and graduate degree programs through its Women’s College and co-educational College of Adult Undergraduate Studies and College of Graduate & Professional Studies, as well as NDMU Online. The University enrolls approximately 2,400 students at its picturesque residential 60-acre campus and has Schools of Arts, Science & Business; Education, Nursing and Pharmacy.
The Position
The Vice President for Enrollment Management & Marketing (VPEM) oversees all aspects of the admissions and financial aid operations and is responsible for providing leadership and coordination for a comprehensive enrollment management strategy that is consistent with the goals, mission, and resources of Notre Dame of Maryland University. The VPEM is responsible for developing, implementing, and overseeing the execution of a multi-year and annual comprehensive enrollment plan with appropriate goals that include strategies to recruit, enroll and retain traditional and non-traditional undergraduate, transfer, and graduate students. The VPEM is responsible for developing annual admissions and financial aid forecasts, predictive models and budgets; building, leading and motivating the appropriate teams to ensure that enrollment goals are met; developing and implementing an integrated marketing plan in partnership with the associate vice president for marketing & communications; and collaborating with faculty and others to achieve enrollment goals.
The VPEM is responsible for planning, implementing, monitoring and evaluating the specific programs, services and functions designed to meet institutional objectives related to enrollment management to optimize yield and net tuition revenue. The VPEM collects, analyzes, and presents data needed for policy implementation, decision making, and project/program development implementation; prepares comprehensive reports, proposals, and presentations; and ensures planning for key committees and board meetings; and is expected to partner effectively with external partners.
The Vice President reports to the President and serves on the President’s senior leadership team. The position works collaboratively with the Deans and Directors to set data-informed enrollment projections and to implement comprehensive strategies to achieve and maintain optimum enrollment goals. This position works collaboratively with senior administrators as a member of the President’s Cabinet, Board of Trustees, directors, and mid-level management staff to achieve enrollment management goals. Direct reports to the VPEM include the associate vice president for enrollment management, director of undergraduate admissions, director of financial aid, and an administrative assistant. Additionally, the associate vice president for marketing & communications has a dual report to the VPEM for enrollment marketing and to the vice president for institutional advancement for communication & branding.
Qualifications
Requirements include a Bachelor’s degree (Master’s preferred) and a minimum of seven years of professional work experience in higher education (private college or university preferred) in an administrative or supervisory capacity with evidence of progressively increasing responsibility. The ideal candidate will possess a demonstrated ability to engage in strategic enrollment planning, data and trend analysis, and program development, and have significant experience in developing and implementing enrollment management activities, including traditional and non-traditional undergraduate, transfer and graduate admissions and recruitment, financial aid, and strategic marketing.
The ideal candidate will possess demonstrated administrative and management skills, along with strong leadership and excellent written and oral communication and interpersonal skills, including the ability to effectively represent the University with external and internal audiences and stakeholders. Strong initiative and ability to devise solutions to complex problems and effectively manage multiple long and short term strategies, programs, and objectives is expected. Demonstrated sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, and ethnic backgrounds of students and an appreciation and commitment to the history, values and mission of NDMU is also expected. Experience with Enterprise Resource Planning (ERP) systems (Ellucian Colleague preferred), Enrollment Marketing Platform (EMP) systems (Liaison preferred), budget oversight, and a high level of understanding of financial aid will be important factors in the selection of the new vice president for enrollment management & marketing.
Application and Nomination
Review of applications begins May 10, 2019 and continues until the position is filled. The anticipated state date for the new VPEMM is July 2019. Interested candidates should apply for this position online via the Williams & Company website at: www.williamscompany.net. Confidential inquiries and/or nominations may be directed to Martha Smiles at: Martha@williamscompany.net or (802) 497-0151.
Please visit Notre Dame of Maryland University’s website at: https://www.ndm.edu/
Notre Dame of Maryland University values safety, cultural and ethnic diversity, social responsibility, lifelong learning, equity, and civic engagement. Consistent with these principles, the University does not discriminate in offering equal access to its educational programs and activities or with respect to employment terms and conditions on the basis of age, ancestry, color, creed, disability, gender, gender identity, genetic information, marital status, national origin, race, religion, sex, sexual orientation, or protected veteran’s status in accordance with applicable federal, state, and local laws and regulations.